M&M has announced an “indefinite pause” from using its candy mascots, sparking outrage among fans of the decades-old cartoon spokespeople.

The company vowed to take a break from using its candy characters as M&M acknowledged on Twitter that “even candy’s shoes can be polarizing.”

Getty

M&M has vowed to take a break from using its candy characters as the company acknowledged on Twitter that ‘even candy’s shoes can be polarizing’[/caption]

The Mega Agency

In the tweet, M&M said actress and singer Maya Rudolph is ‘a spokesperson America can agree on’[/caption]

In the tweet, M&M said actress and singer Maya Rudolph will take over as the new brand spokesperson, calling her someone who “America can agree on.”

“We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong,” M&M continued in the tweet.

Rudolph is “thrilled” to represent the brand in a Super Bowl ad on February 12, she told TODAY.com.

“I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” she said.

The company’s so-called “spokescandies” have riled up news outlets like Fox News in recent weeks after the company announced a new Flip the Status Quo campaign.

The campaign was meant to celebrate International Women’s Day by raising money to support women in music with its first-ever packs featuring three M&M female characters.

In recent broadcasts, Fox News host Tucker Carlson ragged on “woke M&Ms” following similar complaints he made about the candy last year when M&M announced an “inclusive” look.

With more than 2,000 retweets, M&M’s Twitter announcement provoked a lot of debate.

Jason Rantz, a conservative radio personality, replied, saying: “You mean, your sales dipped after going woke and you don’t want to admit it outright?”

“This is worse than the woke spokescandies,” another Twitter user said. “Stop trying so hard.”

“I am a kind human but honestly I must say, this is a very special kind of stupid,” another Twitter user replied.

“What a way to destroy a history of making people smile,” wrote another.

“Your CEO should step down for choosing to virtue signal rather than put the investors first.”

Leave a Reply