KROGER has expanded its services to a whopping 36 states, without opening any new stores.

The retail company is offering grocery delivery services to more and more shoppers with high-tech fulfillment centers in states like Oklahoma and Florida.


Kroger is expanding its online fulfillment centers which use incredible technology to delivery groceries straight to shoppers[/caption]

Kroger cracked the Sooner state’s market by building a huge industrial hub in Oklahoma City that will send out groceries via online orders, CoStar News reports.

Instead of driving to a brick-and-mortar location, these Customer Fulfilment Centers deliver groceries to customers with the help of artificial intelligence.

“The fulfillment centers will essentially put together an order in less than four minutes,” said Kroger’s director of economic development Rita Williams.

“And the baskets delivered on a refrigerated delivery trucks.

“You can get your ice cream along with your Cheerios. I’ve been doing it for two years and I don’t know how I did it before home delivery.”

As part of its partnership with UK online grocer Ocado, The Kroger Co. has been quickly popping up with CFCs in various states.

The centers are a range of sizes, from large to micro fulfillment centers, according to The Ocado Group.

The CFCs “cater to the wide range of shopping missions across next day, same day, and immediacy that Kroger customers are seeking online,” it stated.

Officials said the market has shifted, and grocery leaders are required to meet the ever-changing needs of their customers.

This means that technology is crucial to providing shoppers with the best service possible, executives said.

A microsite that was opened in South Florida in 2021, boasts some incredible automated systems which can choose from 10,000 same-day options and can be fulfilled in as little as 30 minutes.

Customers can also choose to receive next-day orders and can select from a whopping 35,000 different products, Miami New Times reports.

The system operates by using 1,000 robots that buzz around a grid system in the center known as “the Hive” as part of Ocado’s proprietary air traffic control system.

The completed orders gathered by the bots are loaded into refrigerated vehicles which keep fresh produce chilled while they head straight to a customer’s home.

Tech isn’t fully taking over though, as each center requires the help of hundreds of employees who help process, package, and load the orders.

“We are committed to delivering a fresh, convenient customer shopping experience,” Kroger vice president and head of e-commerce Bill Bennett said in a statement last year.

“With zero compromise on quality, selection, and affordability,” he added.

“From the personalized shopping experience, easy digital coupons, valuable fuel points, and fresh, high-quality products, to the refrigerated trucks, trained and uniformed drivers, we look forward to Oklahoma City and San Antonio customers enjoying all the benefits Kroger online shopping has to offer.”

Kroger now has high-tech fulfillment centers in Florida, Texas, Alabama, Indiana, Kentucky, Michigan, Ohio, and Oklahoma.

There are also plans for more fulfillment centers that could be built in ColoradoCaliforniaMarylandArizona, Cleveland, North Carolina, and the Northeast.

Leave a Reply