BRONNY JAMES and Olivia Dunne have been named amongst the highest-valued NIL athletes in the country.

Basketball prodigy Bronny, 18, is the son of NBA superstar LeBron James.


LeBron James’ son Bronny tops the NIL valuation list[/caption]


The basketball prodigy hasn’t confirmed his college yet[/caption]

Getty Images – Getty

Olivia Dunne is the highest-ranking female on the list[/caption]

The LSU gymnast has over 10 million followers on social media
Instagram @livvydunne

A relaxation of ‘name, image, and likeness’ rules in 2021 has allowed college sport stars to sell their image for profit.

Bronny is yet to even announce where he will be playing college basketball in 2023.

But the young hooper has already signed up with a host of big-name brands – and tops On3‘s list of the most lucrative NIL athletes.

James has already secured lucrative deals with Beats by Dre, Nike and PSD Underwear.

This – coupled with his huge 12.5m social media army – sees his valuation at $7.5m, per On3.

Next up on the list is Arch Manning, 17, the next product from a famous football family.

Manning – who is the nephew of NFL royalty Peyton and Eli – signed with the Texas Longhorns last month.

Arch has already broken a host of school records set by both his uncles during their time at Newman.

Although he is yet to publicly announce his first NIL agreement, his value is already estimated at a hefty $3.7m.

NBA hopeful Mikey Williams and USC star Caleb Williams come next, with Olivia Dunne, 20, given the highest value of any female athlete.

The LSU gymnast is one of the most lucrative college athletes in the country.

She became a millionaire at the age of 18 thanks to her NIL deals with the likes of Forever 21, American Eagle Outfitters and Vuori.

Livvy – who boasts around 10 million followers across all platforms – maintains her social presence with almost daily updates.

Currently in her junior year at LSU, her net worth in 2022 was estimated to be $2.3m – but that has now risen to $3.2m.

Also making it into the top ten are Colorado’s Shedeur Sanders ($1.6m), Marvin Harrison Jr ($1.6m), Hansel Enmanuel ($1.3m) and Auburn gymnast sensation Sunisa Lee ($1.5m).

Lee recently revealed that she is going for Olympic glory again in 2024.

She said: “I’ve been fortunate enough to experience that once-in-a-lifetime feeling and the indescribable emotion when a gold medal is placed around your neck.

“But I don’t want it to be once-in-a-lifetime. Competing for Auburn University has always been a dream of mine.

“And a dream that rose in tandem with going to the Olympics.”


Sunisa Lee also makes the list[/caption]


Peyton Manning’s nephew Arch is heading to Texas[/caption]

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