Sat. Oct 1st, 2022

How platforms turn boring

A TikTok logo surrounded by jazzy lines and colorful accents
Nick Barclay / The Verge

TikTok is changing.

Even a year ago, my For You page was mostly stuff you could only see on TikTok, whether it was Vine refugees making comedy shorts or song memes like “here comes the boy.” That stuff is still on the platform, but it’s largely fallen off my For You page, replaced by Tim Robinson sketches and funny animal videos. One account reposts Derry Girls clips with captions about the royal family; another (aptly named ViralHog) licenses viral video clips from local news or Reddit threads and then blasts them out to different platforms. Everything has the same warmed-over feel. For many of these accounts, the goal is to churn through enough content to build a following so they can flip the account into advertising mode for a quick…

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